The University of Illinois has a video game archive and sponsored plenty of Gaming Night events to draw attention to video games. When I interviewed the person responsible for creating/maintaining the archive, he stated that video games were simply another type of media, no different from books or DVDs.

One of the speakers at the gaming night, also mentioned that respect for video games as a medium would increase as the people who grew up with video games become the leaders of our society. To him, it would simply be inevitable.