Just watch: something new or new-ish would be released sometime this year and become super internet popular. Then the company that made starts noticing things like memes and gifs and fan videos and decide that this is "new internet piracy" and try to pull it away from the internet.

"We need to put a price on things, dammit!" would be their slogan or catchphrase of the day.

Meanwhile, people across the pond are slowly getting that idea too, and all the Whovians and Sherlock people would riot online somehow. More actual piracy would happen.

And anime and manga gets left alone because this thing has been going on since the 80s.