effective advertising?
I was out getting lunch/dinner/whatever you call it when it's your first meal since breakfast and are eating at 5:45 pm. Anyway, the subway station is covered with ads for Sony's new e-book reader (called simply "The Reader") and one of them is a picture of the device with the text "Sexier than a librarian."
Since librarians are already sexy, this must mean that Sony had to pull out all the stops in order to create an electronic device that could be even sexier. There's a device I want to get my hands on.
I suppose there are a number of possible ways to interpret the ad. But I'm pretty sure my theory is right.
Since librarians are already sexy, this must mean that Sony had to pull out all the stops in order to create an electronic device that could be even sexier. There's a device I want to get my hands on.
I suppose there are a number of possible ways to interpret the ad. But I'm pretty sure my theory is right.
