effective advertising?

[owlmoose]

I was out getting lunch/dinner/whatever you call it when it's your first meal since breakfast and are eating at 5:45 pm. Anyway, the subway station is covered with ads for Sony's new e-book reader (called simply "The Reader") and one of them is a picture of the device with the text "Sexier than a librarian."

Since librarians are already sexy, this must mean that Sony had to pull out all the stops in order to create an electronic device that could be even sexier. There's a device I want to get my hands on.

I suppose there are a number of possible ways to interpret the ad. But I'm pretty sure my theory is right.

Comments

[peachespig.livejournal.com]

I'm sure you're right too. I think they just didn't have room to write "Even sexier than a librarian."

Some very tenuous chain of mental events led me to this comic, which I will share for no particular reason.

http://www.penny-arcade.com/comic/2007/08/03

[owlmoose.livejournal.com]

Ah yes. Hee hee. :)

That strip was inspired by another that I read: "Unshelved", about the adventures of a public librarian.

http://www.unshelved.com/archive.aspx?strip=20070820

Read the whole week.

Bad, Bad Sony

[(Anonymous)]

I am in earnest disagreement with Sony and what they consider to be sexy. I know very few un-sexy librarians. I myself am a sexy librarian and have only heard positive things about what people, men and women, think about people in the profession. It is one of the most, if not the most, sexiest professions out there right now.